Marketing Manager. Sporting Goods, Retail and eCommerce. Dublin. €75,000

Our client is one of the leading suppliers of gym and sporting equipment in the market. They have a strong track record of delivering outstanding products, service and after care. This is a pivotal period of growth for the business as they build on a strong trading performance in 2024 and Marketing plays an integral part of their growth strategy for 2025 and beyond. 

We are seeking a creative marketing manager who can raise the bar and drive brand reputation through storytelling, ideation, and innovation while nurturing and inspiring the in-house creative and digital teams.

You will have experience in activating marketing campaigns from start to finish and working with cross-functional teams on tight deadlines to deliver content and campaigns that drive results. You have a keen interest in sports and fitness and, in turn, are passionate about leading teams to deliver results in a fast-paced environment.

This role is high-intensity working alongside teams that are passionate about what they do and on a journey to elevate the business, enjoying the wins along the way. It’s a fun brand, and everyone is passionate about delivering!

Key Priorities:

Creative Storytelling: Bring ideation, concept and storytelling capabilities to develop integrated creative campaigns, content and experiences.

Brand Voice and Visual Style: Establish and manage the brand voice and visual style to connect and engage with each customer segment. Lead the successful development of a consistent voice and distinctive style across everything from campaigns, social posts, websites, emails, point of sale, and packaging.

Collaboration and Partnerships: Collaborate closely with department heads and build relationships that aid in problem solving and support business initiatives. The ultimate goal is to optimise the customer experience and maximise revenue generation—nurture relationships with brand ambassadors and partnering agencies or companies.

Measurement and Insights: Analyse campaigns, identify trends and provide fast, accurate reports to optimise and improve campaign performance. Identify and prioritise digital marketing objectives to communicate marketing messages to varied target audiences across multiple platforms.

Customer Retention: Establish initiatives to improve customer retention across the four pillars of the business.

One Step Ahead: Keep up to date with the audience – ensure the right products are marketed to the right people on the right platforms, in collaboration with the sales teams to enhance the content strategy.

1st Party Data Growth: Work closely with internal teams in researching opportunities to promote content and grow the marketing databases.

About You:

• Passion for creativity with experience pitching ideas that articulate a strategically creative approach.
• Proven B2B / B2C marketing experience in a similar role with tight budget management and the ability to spend budgets on results driven media outlets.
• Excellent management skills with the ability to meet deadlines on multiple projects with varying timelines.
• Demonstrated success building, leading and managing integrated marketing campaigns and/or content strategies that drive demand and pipeline and include a mix of web/digital, email, events, social media, and direct mail components.
• Self-starter; takes initiative and shows continuous growth.
• Excellent written and verbal communication skills.
• A positive team player with an optimistic, enthusiastic attitude able to collaborate with and influence peers to overcome obstacles.